Director of Digital Marketing

UCS is seeking a Director of Digital Marketing to oversee our five-person digital engagement team. In this job, you will work closely with the director of membership and associate director of digital engagement to create a strategic mobilization and advocacy strategy to engage and expand our supporter base. You will use your exceptional analytic skills to test approaches, monitor progress, and adjust strategies to maximize ROAS and other measures of impact.

During your first 30 days

You will be onboarded through one-on-ones, team meetings, and strategy and process document reviews to gain a broad understanding of the organizational mission and internal operations, our science-advocacy brand, advocacy campaigns, how digital marketing and engagement fits within communications department goals, and scope of the Director of Digital Marketing’s role and responsibilities. You will meet and begin to work with our digital fundraising consultants in close collaboration with our membership team.

Between Day 30-60

You will embrace the day-to-day responsibilities of your role with advice from the Chief Communications Officer, Membership Director, and Associate Director of Digital Engagement. You will oversee existing digital marketing strategies, take over as a primary gatekeeper for digital content, and oversight of digital team to ensure they are meeting annual goals. Working with and advising your direct reports (Associate Director, Email Marketing Manager, Digital Marketing Manager), you will develop a clearer sense of the success and challenges of supporter recruitment efforts as well as UCS’s supporter mobilization strategy.

Between Day 60 and 90

You will continue to lead the day-to-day work, and also begin to assess our current digital marketing strategies. You will stakeholders in communications and development, our digital marketing consultants, and across the organization to begin annual planning and budgeting for fiscal year FY26 (October 2025-Sept 2026) to improve our supporter mobilization and retention ands well as our supporter recruitment efforts in FY26 and beyond.

• Provide leadership, strategy, and mentoring for the digital engagement team (paid digital, email, social media, SMS) to advance activist recruitment, brand engagement, and campaign impact;

• Drive digital growth strategies to expand and diversify our digital audiences;

• Oversee and implement compelling engagement strategy for existing UCS audiences in the organization’s priority campaigns; and

• Ensure digital marketing technology, tools, and functionality meet organizational needs.

Qualifications and Experience 

Position requires a proven ability to develop strategic, creative, and data-driven marketing and mobilization efforts to build supporter base and increase engagement. Exceptional analytic skills are required as is deep experience with constituent relationship management and advocacy technical tools. Experience managing staff, mentoring, and building effective teams is essential, as are strong project management skills and the ability to run projects from concept through execution. Must be able to set priorities, coordinate multiple projects simultaneously with attention to detail, and meet tight deadlines with high quality work. Must also possess excellent writing and editorial skills. Knowledge of design fundamentals and content management systems strongly preferred.

Position requires 10+ years of experience in online and offline marketing and mobilization, with a proven track record of growing supporter lists and increasing brand and campaign visibility through digital channels, including in-depth knowledge of eCRMs, digital advertising, and social media tools and platforms. Previous supervisory experience required. Bachelor’s degree or equivalent experience is required.

At UCS, comparable training and/or experience can be substituted for degrees when appropriate.

SUPERVISORY RESPONSIBILITY 

Will supervise three people.

PHYSICAL REQUIREMENTS 

Little or no exertion; may require extended periods at a computer. May need to occasionally lift and carry boxes of supplies or publications. May spend extended periods out of the office. Some late hours and/or weekends may be required in connection with events or critical deadlines.

WORK SCHEDULE  

Regular office hours may include occasional nights and weekends.

TRAVEL 

5% or less travel for professional conferences and planning meetings.

PHYSICAL REQUIREMENTS 

Describe the work environment and physical requirements for performing the position’s essential responsibilities, including:

• Must be able to remain in a stationary position for long periods of time.

• Continuously operate a computer and must have the ability to control a mouse and keyboard.

• Communicate in verbal and written formats with internal staff and external constituents.

For those who meet all position requirements, the salary range is $129,001 – $145,130 . UCS offers excellent benefits and a rewarding work environment. *CA Resident Only, we offer a 12% salary differential*

Information about the organization is available at http://www.ucsusa.org.

Comparable training and/or experience can be substituted for degrees when appropriate.

At UCS, comparable training and/or experience can be substituted for degrees when appropriate.

UCS is an equal opportunity employer continually seeking to diversify its staff. In particular, we’re dedicated to broadening opportunities for individuals from demographic groups that are historically underrepresented in the sciences and in environmental advocacy. We’re also committed to building an inclusive workplace culture where talented people of widely diverse backgrounds can thrive. We’ve adopted this commitment because we believe the inclusion of culturally diverse perspectives will improve our work and produce better societal and environmental outcomes for all, including historically disenfranchised communities. We are actively seeking people who bring diverse backgrounds and perspectives to join us in this work.

This position is not in the bargaining unit. 

Covid Mandate for New Hires: 

For in office roles, UCS employees must be fully vaccinated against COVID-19. Employees are considered fully vaccinated as defined by the CDC. All new hires who will be reporting to an office location must provide notice of their vaccination status and vaccination documentation, on or before their first day of work. For all others, UCS strongly encourages full vaccinations among its employees, up to and including booster shots, even if working remotely.

All new employees must comply with the mandatory vaccination requirements outlined in UCS policies as soon as practicable. Union of Concerned Scientists will notify candidates for employment of the requirements of this policy before the start of employment.